Software Advisory for Investors, Boards & CEOs

Why Us

The gap between strategy and execution

Few advisors have run a P&L across bootstrapped, venture-backed, PE-owned and publicly listed software businesses. Fewer still have done it across pre-revenue to £200M+ ARR, in the US, UK and EMEA. That breadth of operational experience is what makes our advice practical, not theoretical. Whether you are an investor assessing a target, a board supporting a portfolio company, or a CEO navigating a critical inflection point, we bring context that translates.

20+

Years in SaaS & Enterprise Software

200+

Person Teams Grown & Restructured

M&A Transactions Completed

> £200M

Enterprise Value Acquired & Integrated

Services

Advisory services rooted in operational reality

We work alongside investors, boards, founders and leadership teams to solve the problems that actually matter. No retainer treadmill. Engagements are scoped to deliver outcomes.

Commercial Due Diligence & Deal Support

Buy or sell-side, we bring practical due diligence experience across commercial, operational and cultural dimensions. For investors and acquirers, we assess the real health of a software business beyond the CIM. For founders preparing to sell, we help you build the story and the substance that commands the right valuation. We are as comfortable conducting desktop market mapping as we are running face-to-face customer interviews.

Go-to-Market Strategy & Optimisation

From pricing and packaging to sales process and customer success, we bring pattern recognition across dozens of SaaS GTM motions. Whether you are a founder making your first commercial hire, scaling beyond founder-led sales, or restructuring an underperforming team, we help you build what works.

Operational Scaling & Value Creation

Growth or contraction exposes any cracks in the foundation of your business. We help CEOs and portfolio company leaders design the operational infrastructure (RevOps, data, tooling and board governance) that drives EBITDA improvement and scalable growth without losing the speed and culture that created value in the first place.

Leadership Transition & Succession

Whether a founder is stepping back post-acquisition, a PE firm needs to professionalise the management team, or a CEO is planning their own succession, we advise on the transitions that make or break the next chapter. We have seen this from every angle.

Post-Acquisition Integration & 100-Day Plans

The deal is done. Now what? We help investors and leadership teams navigate the critical first 100 days and beyond: aligning teams, retaining key talent, integrating operations and accelerating the value creation thesis that justified the investment.

AI Readiness & Strategic Integration

Separating hype from value requires operator judgement. We help think through first principles in customer workflows and where AI can meaningfully assist, improve, accelerate or automate their day-to-day work. We are as interested in the interfaces to technology (voice, for example) as we are in the non-deterministic models that power them. We help you assess where AI genuinely improves your product, operations and customer outcomes and build a pragmatic roadmap to get there.

Approach

Embedded, not arms-length

Every engagement starts with understanding your specific situation. We then scope work to deliver concrete outcomes within a defined timeframe.

Discovery

An initial conversation (always free, always confidential) to understand your business, your ambitions and the challenge(s) you are facing. If we are not the right fit, we will say so. If we think others are better suited we will introduce them and if we think we are stronger teaming we will bring others into the loop.

Diagnosis

A structured assessment of the specific areas you need help with, grounded in data, conversations with your team, customers and/or competitors (where appropriate) and our own operational pattern matching.

Action

A clear, prioritised plan with concrete next steps. We do not hand over a 60 page deck and disappear. We work alongside you to implement, adjust and deliver results.

Transition

We build capability, not dependency. Every engagement is designed to leave your team stronger and more capable than when we started. Our best outcome is when you no longer need us.

Clients

Investors, boards, founders and CEOs at inflection points

We work with

PE firms and investors assessing or supporting B2B software portfolio companies
CEOs and leadership teams driving growth or preparing for exit
Boards seeking independent operational perspective on software assets
Founders transitioning from operator to owner, or planning succession
Acquirers integrating software businesses post-deal
Software companies from pre-revenue to £200M+ ARR who need operator-grade strategic support

You do not need another strategy deck. You need someone who has sat in the chair, run the team and delivered the number. Who will listen, synthesise, probe and prompt.

The principle Corinium Advisory is built on.

About Us

Led by Robin Smith

Operator Profile

Senior leadership perspective shaped across growth, restructuring, diligence and transition, with the commercial and organisational judgement to make advice practical and actionable.

Robin is a C-level technology leader with over 20 years of experience scaling SaaS and enterprise software businesses from early stage to maturity across the UK, EMEA and the Americas.

He has led go-to-market, operations, cross-functional programme delivery and M&A at companies scaling from Series A to those in the Fortune 500. Critically, he has operated across the full spectrum of ownership models: bootstrapped, venture-backed, PE-owned and publicly listed. His leadership style is people-focused and pragmatic: set the vision, cut through complexity and deliver.

He brings deep M&A experience from both sides of the table, having led due diligence and integration across multiple buy-side acquisitions and supported a significant sell-side partial divestiture to a major institutional investor. That breadth gives him a practical understanding of what investors, boards and acquirers actually need from an operating partner.

Robin founded Corinium Capital to build and acquire a small group of workflow driven businesses where technology meaningfully changes how work gets done. Corinium Advisory is the advisory arm of Corinium Capital, bringing the same operator lens to investors, CEOs and founders who want experienced, honest guidance on diligence, value creation and leadership transition.

Engagements

Engagement models flex with your requirements

We work in the shape that best matches the brief: short, focused interventions where speed matters, defined scopes where outcomes are clear, or ongoing senior involvement where continuity and challenge matter most.

Ad-hoc day-rate support

For critical decisions, investor diligence, leadership problem-solving, or specific workshops where experienced operating judgement is needed quickly and without long-term commitment.

Fixed-price scopes of work

For clearly defined outcomes such as commercial due diligence, GTM reviews, operating model design, or 100-day planning. Clear scope, clear deliverables, clear timeframe.

Annual retainer, NED and Chair roles

For businesses, boards and investors who want an embedded strategic partner over time, with continuity, context and senior-level challenge at the right cadence.

The operating partner your software business actually needs